Social Media & PR Strategies 2012 Blog

Volkswagen’s Fun Theory

on February 27, 2012

Based on the four basic goals I believe Volkswagen was definitely trying to entertain with this campaign. I believe they did themselves a great service by keeping up with their image of thought-provoking and sensible attitudes. Volkswagen seems to have a knack for staying “hip” no matter the era, and doing things unconventionally. The results (in terms of views) speak for themselves: Volkswagen gained exposure for their company without explicitly trying to sell their car.

I wonder how much more the intersect between entertaining commercials and label-laden programming will become blurred. I swear I find commercials to be more entertaining than TV shows nowadays.


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